Lori Paluck, Athens legend and local. She runs Dynamite Clothing downtown on Jackson St. and she likes her privacy… that’s why we’re so lucky to get some advice directly from her. Think of it as a 2-for-1 with our Cool Humans series and our #EAXDYNAMITEseries.
Read it. Soak it in. Get inspired.
Q: How and why did you first come to Athens?
I moved here in the '90s after my older brother took a motorcycle trip around the country and ended up in Athens--and he loved it. I packed up my '67 Fairline convertible, left North Carolina, and never looked back.
Q: What has been your involvement in the city?
In the early '90s I helped run Go Clothing, a vintage shop which has now become Go Bar. In 1998, I opened The 283 Bar at 283 E Broad St. downtown and enjoyed running it for 13 fabulous years. While running the bar, I opened Dynamite Clothing in 2001, and I've been doing that ever since. I'm on the Boybutante Aids Foundation (an organization I'm so proud to be a part of--look it up!) board and the board for The Athens Downtown Development Authority. I also love supporting local charities like Nucis Space, The Food Bank of NE Georgia and local shelters. (look those up too!)
Lori and co. at the legendary 283 Bar.
Q: What is your favorite thing about the city?
I love how young and vibrant everyone in this city is, regardless of age. Everyone seems happy to be living in Athens and there is ALWAYS something awesome to do or see. ALWAYS.
Q: How has the city of Athens helped shape you, your goals, your successes?
I've worked hard for years to get to where I am now, and I give many thanks to my accommodating downtown landlords, creative friends, and insanely awesome employees. Athens is such a melting pot and has allowed me to teach people the joy of wearing vintage/recycled clothing. Shopping at stores like Dynamite Clothing is a great way to help the environment while setting yourself apart from others through creative fashion choices. Recycle, reuse, refashion!
Q: What is wisdom you can share to other Athenians?
Set your intention and work hard. Follow through with your ideas, and most importantly, be a good person along the way. Once you're doing what you love, everything else seems to fall into place.
You can obviously see that Lori’s been around the block (in downtown, Normaltown, all over). If there’s anyone you should listen to about how to make an impression in Athens, it’s this woman. We're so lucky to have people like Lori to look up to in this town - now let’s make her proud.
Lori and gang at a Boybutante Aids Foundation event.